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#ALLESDIGITAL – Jahrestagung des Bundesverbands Hochschulkommunikation 2016

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Zur Jahrestagung des Bundesverbands Hochschulkommunikation versammeln sich regelmäßig etwa 400 Hochschulkommunikator_innen zu einem intensiven Erfahrungsaustausch. In diesem Jahr fand die Tagung vom 14. bis zum 16. September unter dem Titel #allesdigital in Göttingen statt.

Sie finden untenstehend das Tagungsprogramm. Tagungsteilnehmer und Mitglieder des Bundesverbands finden weiterführende Materialien unter den Menüpunkten „Präsentationen aus den Workshops“ sowie „Impressionen„.

Die nächste Jahrestagung findet vom 27. bis zum 29. September an der Universität Leipzig statt.

EUPRIO 2016 – Antwerpen

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EUPRIO’S ANNUAL CONFERENCE 2016
LIVING THE BRAND
UNIVERSITY OF ANTWERP (BELGIUM)
SEPTEMBER 01-04, 2016

Conference 2016

ARE YOU HAPPY WITH YOUR UNIVERSITY’S BRAND?
What can the communications team do to strengthen that brand and engage academics, students and alumni as ambassadors for it?

In the 21st century, the strength of a university’s brand is absolutely key to its success – so EUPRIO’s annual conference 2016 – hosted by the University of Antwerp, Belgium, from 1-4 September – focused on ‘Living the Brand’.

Today, more than ever, staff and students help create and live a university’s brand, becoming day-to-day ambassadors for it. Whether internal branding, employer branding, corporate branding or product branding, all are integral to brand development in institutes of higher education: marketing and communications departments need to manage all four in an agile way, finding the right channels, messages and audiences to ensure that there is one brand, one voice.

The conference explored how communications teams can help develop the university brand, and how they can best work with staff, students and other colleagues in professional services to maximize perceptions of their institutions.

Sessions at the conference explored key questions, such as:

  • How can we manage the balance between branding a university and a sub-brand at the same time?
  • What exactly is a brand anyway?
  • Should branding be centralized by the university or is it better to let faculties develop their own reputation?
  • Is education branding different from company branding?
  • Can marketing and communications departments effectively involve students, staff and partners in promoting a university and so support student recruitment and the dissemination of research?
  • What are the trends in university branding?
  • A strong line-up of speakers from across Europe was getting to grips with these questions, and more, and focused on why branding is essential for universities.

The EUPRIO conference in Antwerp explored all aspects of brand development in higher education. There were some great sessions, plenty of networking, an exciting social programme and the chance to get to know the beautiful city of Antwerp.

46. Jahrestagung des Bundesverbands Hochschulkommunikation

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"Abschied vom Papier?"

Unter diesem Rahmenthema findet die Jahrestagung des Bundesverbands Hochschulkommunikation von Mittwoch, den 16. September, bis Freitag, den 18. September 2015, statt. Das Programm umfasst Vorträge, Diskussionen, Workshops und Gelegenheiten zum informellen Gedankenaustausch. 

Plenarveranstaltungen wechseln sich mit parallelen Angeboten ab. Im Vorfeld der Jahrestagung treffen sich auch die Mitglieder der zum Bundesverband Hochschulkommunikation gehörenden Initiative „Qualität von Hochschulkommunikation“ zu einem Austausch vor dem regulären Tagungsbeginn.

Wie in den vergangenen Jahren gibt es am Eröffnungsnachmittag sowie am Ende der Tagung Plenarveranstaltungen. Am zweiten und dritten Tagungstag finden etwa 30 verschiedene Workshops statt. Am Mittwochabend wird es ein gemeinschaftliches Get together in Essen geben (Zeche Zollverein), am Donnerstagabend steht die traditionelle „Lange Nacht der Hochschulkommunikation“ auf dem Programm.
 
Die Tagung findet an der Universität Duisburg-Essen (Standort Duisburg) statt. 
Die Universität Duisburg-Essen (UDE) gehört als jüngste deutsche Universität mit rund 40.000 Studierenden zu den zehn größten in der Bundesrepublik. Für das westliche Ruhrgebiet und die Region Niederrhein mit mehr als 5 Millionen Einwohnern ist sie das akademische und intellektuelle Zentrum. Mit ihrer Gründung im Jahr 2003 ist eine Universität mit einem breiten Fächerspektrum und einem wettbewerbsfähigen Leistungsprofil entstanden.

http://www.bundesverband-hochschulkommunikation.de/jahrestagungen/2015-duisburg/

The EUPRIO Conference 2015 – Perugia (Italy), September 6-9, 2015

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‘TURN IT UPSIDE DOWN!’
The University, the Communications & Marketing Department and the Professional of the Future.

The world of higher education is in a state of flux. Developments such as digitisation, globalisation and privatisation are having a major impact on the education sector.

Students and academics will travel ever more, and institutions will continue to expand their international partnerships. Knowledge will become more accessible to the public through new technology and easier access to higher education. Campuses may be transformed as technology is changing the way we teach. Tighter public budgets and new legislation is putting pressure on universities to attract more external funding.

THE UNIVERSITY OF THE FUTURE
Increased competition between universities will lead universities to seek formalized partnerships with partners outside the sector, such as industry and schools. This has inevitable consequences for our universities.
So what will universities be like in 2020? And, what will this demand of us who work there?
How will this affect how universities are organised and run, ‒ for the structure of academic staff, for the student population, for funding and for the university’s public profile?

THE COMMUNICATIONS & MARKETING DEPARTMENT OF THE FUTURE
Universities and all around them are changing. With MOOCs, social media and citizen journalists, communications & marketing departments are facing a new landscape of stakeholders. Big data make it possible to track and communicate with stakeholders even more effectively.
How will the communications & marketing departments need to evolve in order to fulfil their role effectively? Will there even be a separate communications & marketing department in the future, or will the universities organise this function differently?

THE PROFESSIONAL OF THE FUTURE
As organisations change, so must the individuals working within them. What demands face the communications & marketing professional at universities of the future?
Will we still need all-round professionals? Or, will specialists play a more important role in the future organisation of communications & marketing function at universities? What future specialist areas can we identify?

http://www.euprio.eu/conference/