EUPRIO 2017 – Mannheim

JUNE 29-JULY 2, 2017

Conference 2017

he interactive relationships between universities and their environment are not limited to mere direct communication. Nowadays, universities rather network on multiple levels with cities, communities, regions and regional and national companies. They offer training and postgraduate professional education, start-up and transfer opportunities, service learning and children’s universities. They work together with enterprises in research alliances, conduct research through company funded chairs or foster and maintain company contacts for fundraising and sponsoring purposes.

Furthermore, universities are players in city development. They are members of round table discussions with mayors and administration officials and are a vital part of city marketing. In the area of regional development, universities work in close cooperation with other scientific institutions, regional associations and representatives of the metropolitan area. These activities and positions are characterized by their reciprocal relationships between the universities and external actors. However, they are strongly connected to the two key missions: research and teaching, the cornerstones of each higher education institution.

In an era of globalization, it has become clear that international networks are of growing importance and that universities need to cherish these bonds. Since communication is more often than not carried out through modern channels, it poses new challenges to tackle. Communication, fundraising and marketing departments embrace new and exciting tasks in modern networking, creating new opportunities in strategic planning, communication and cooperation, alumni relations as well as marketing.

EC2017-General Assembly Awards 6The Mannheim Conference is built around the concept of universities as key connectors in wider local, regional, national and international networks. This comprehensive approach is broken down into four main themes: universities, cities and territory, public engagement, universities and industry, international networks.

Jahrestagung des Bundesverbands Hochschulkommunikation 2017

Welche Kommunikation brauchen Hochschulen?

Hinter dieser Frage, mit der sich Hochschulkommunikator_innen tagtäglich beschäftigen, verbergen sich viele Aspekte. Es geht um verschiedene Bereiche der Kommunikation, wie z. B. interne oder politische Kommunikation. Es geht aber auch um Controlling und die strategische Reflexion unserer Arbeit. Und nicht zuletzt um die Glaubwürdigkeit von Hochschulkommunikation und Wissenschaft im Allgemeinen.

Die Jahrestagung des Bundesverbands Hochschulkommunikation, die vom 19. bis 21. September 2017 an der Martin-Luther-Universität Halle-Wittenberg (Standort Halle) stattfand, widmete sich in zahlreichen Vorträgen, Workshops, Best practice-Vorstellungen und anderen Formaten diesen Aspekten.

#ALLESDIGITAL – Jahrestagung des Bundesverbands Hochschulkommunikation 2016

Zur Jahrestagung des Bundesverbands Hochschulkommunikation versammeln sich regelmäßig etwa 400 Hochschulkommunikator_innen zu einem intensiven Erfahrungsaustausch. In diesem Jahr fand die Tagung vom 14. bis zum 16. September unter dem Titel #allesdigital in Göttingen statt.

Sie finden untenstehend das Tagungsprogramm. Tagungsteilnehmer und Mitglieder des Bundesverbands finden weiterführende Materialien unter den Menüpunkten „Präsentationen aus den Workshops“ sowie „Impressionen„.

Die nächste Jahrestagung findet vom 27. bis zum 29. September an der Universität Leipzig statt.

EUPRIO 2016 – Antwerpen

SEPTEMBER 01-04, 2016

Conference 2016

What can the communications team do to strengthen that brand and engage academics, students and alumni as ambassadors for it?

In the 21st century, the strength of a university’s brand is absolutely key to its success – so EUPRIO’s annual conference 2016 – hosted by the University of Antwerp, Belgium, from 1-4 September – focused on ‘Living the Brand’.

Today, more than ever, staff and students help create and live a university’s brand, becoming day-to-day ambassadors for it. Whether internal branding, employer branding, corporate branding or product branding, all are integral to brand development in institutes of higher education: marketing and communications departments need to manage all four in an agile way, finding the right channels, messages and audiences to ensure that there is one brand, one voice.

The conference explored how communications teams can help develop the university brand, and how they can best work with staff, students and other colleagues in professional services to maximize perceptions of their institutions.

Sessions at the conference explored key questions, such as:

  • How can we manage the balance between branding a university and a sub-brand at the same time?
  • What exactly is a brand anyway?
  • Should branding be centralized by the university or is it better to let faculties develop their own reputation?
  • Is education branding different from company branding?
  • Can marketing and communications departments effectively involve students, staff and partners in promoting a university and so support student recruitment and the dissemination of research?
  • What are the trends in university branding?
  • A strong line-up of speakers from across Europe was getting to grips with these questions, and more, and focused on why branding is essential for universities.

The EUPRIO conference in Antwerp explored all aspects of brand development in higher education. There were some great sessions, plenty of networking, an exciting social programme and the chance to get to know the beautiful city of Antwerp.